STB recently hosted a virtual marketplace where tech companies pitched digital solutions for contactless and
virtual event experiences.
This article was originally found on Meetings & Conventions Asia.
After announcing a risk management framework for small meetings and hybrid events (up to 50 pax), the Singapore
Tourism Board (STB) recently held a series of webinars to showcase tech solutions to help support MICE and
hospitality businesses drive digital transformation.
The webinars, held last week, presented 25 digital solutions – out of nearly 200 submissions – that addressed five
previously identified opportunity areas: contactless and virtual experiences, real-time monitoring, crowd
management, safe workplaces, cleanliness and hygiene.
“We can all learn from one another, what worked – and scale it up. As businesses open up and resume operations, we
received many queries focusing largely on three things: What should we do so we can open our businesses in this new
normal? How can we be a business that’s safe [for both customers and staff], and where can we get these solutions
from?” said Poh Chi Chuan, Executive Director, digital transformation technology transformation group, STB.
Here are some ideas presented, and how events planners can use these technologies to bring their businesses onto
the digital bandwagon of today’s new normal.
Virtual experiences
Issue: With ongoing restrictions to meetings and live events, how can brands showcase products and create a
dialogue with potential buyers?
Consider this: XPOMania’s expertise is in shifting the physical exhibition online as much as possible. During the
e-event, attendees can view exhibitors on show via interactive 3D maps, then zoom into a company’s booth – which
can be chosen from a catalogue of pre-designed exhibition booths. At the booth itself, it’s also possible to view a
product, such as a car, in its entirety: opening the door, sitting inside the vehicle, turning on lights and other
features offered.
Not forgetting about the human interaction, XPOmania created the public meeting room setting so live sales
representatives are ready to attend to questions. Exhibitors have the additional power to enter into public rooms
to give ‘live’ talks.
Speaking at the STB webinar, Mark Wong of XPOmania shared that there’s no limit to the number of exhibitors and
visitors the platform can hold, indicating “we will scale the server according to expected traffic”. It’s also
possible to create virtual tours with interactive features – a solution applicable for permanent exhibitions, and
incentives experiences.”
Issue: Once I've made the digital ‘pivot’, how do I bring the platform to life? And how can I train staff?
Consider this: Like XPOmania, SIMTech shifts the physical exhibition online – and additionally includes coaching
services touching on technology, storytelling, video editing, web conferencing tools and even know-how on building
3D models for online use, so companies can create their own immersive experiences in future.
“A virtual model versus a live area is very different, so we do a trial run with our clients – highlighting the
technical challenges to look out for, and how to use web conferencing tools to bring the immersive experience to
customers,” said Aloysious Lee, research engineer at SIMTech.
Issue: How can I make sure my products retain their presence in the marketplace, while finding a way to still
connect with my international buyers?
Consider this: Delight Labs has engineered an AI-driven assistant to power voice apps through multilingual
platforms. What this could mean for the future of events such as conferences, is the possibility of having a
voicebot take over the traditional role of a translator. Better yet, instead of needing a huge team to build a
voice app, M&C Asia understands the voice solution from Delight Labs is "as simple as writing a blog post," said
Andrew Kwan, CEO at Delight Labs.
"This is one of the primary benefits of using voicebots — to support attendees from various language and cultural
backgrounds, and to reduce the burden on hiring and training multilingual staff."
For overseas events where an exhibitor has either paid for and can't fly there due to changing public health
situations, or does not have a local represent, voicebots could also be placed at unstaffed exhibition booths -
acting as a virtual assistant to engage booth visitors, answer questions naturally and aggregate customer enquiries
- which Kwan reckons "is a good fallback option for all exhibitors in the new normal".
Contactless solutions for health and safety
Issue: What if an event attendee is detected as being unwell?
Consider this: Kent Ridge Healthcare Singapore’s contactless temperature taking device, called EUDA AI, not only
captures data in one second over a distance of one metre, it also detects and remind users who aren’t wearing
masks.
Once a fever is detected, the visitor will be denied entry and an alarm will sound. In an event setting, the
visitor will be redirected to myEUDA — a telemedicine application that connects users to Kent Ridge Healthcare’s
doctors for a phone consultation, and delivers medication within four hours. For those who require further tests,
the app can also redirect users to approximately 100 clinics across Singapore. While there are currently no plans
for one-off rentals, M&C Asia understands that Kent Ridge Healthcare is open to further discussions with event
planners.
Issue: How can I make contact tracking easy and user-friendly?
Consider this: To help monitor the movement of delegates, events planners can opt for BluePass, a Bluetooth-powered
contact-tracing device powered by D’CRYPT. The wearable device is small (measuring 5cm by 3cm) and lightweight (the
weight of two 50-cent coins) and requires zero user-configuration — and can last 12 months without charging.
Crowd control
Issue: Venues and attractions with multiple zones require visitors to scan QR codes for every single entrance
point. How can I improve this experience for delegates/customers?
Consider this: For larger events with multiple zones or booths, Viatick’s active contact tracing tool, called
Jarvis, follows visitors’ movements across various areas.
“For spacious attractions like Gardens by the Bay (GBTB), we shouldn’t dilute the immersive experience of being in
such a beautiful place, and we simply cannot request for the multiple scanning of SafeEntry QR codes,” said Brandon
Poon from Viatick.
Working in the background, Jarvis can be integrated into an existing venue/event app. On a centralised screen,
organisers can track crowd density via heat maps and, where necessary, issue alerts or mobilise ushers to disperse
the crowd. For visitors without mobile apps, hardware is also available from Viatick to support crowd control.